B2B digital marketing is daunting.
But it doesn’t have to be.
Get a handle on what’s changed in B2B marketing strategy, what hasn’t, and how you can make the most of social media, content marketing, marketing analytics and really smart strategy to make your business – and your sales teams – better.
I’m an energetic, experienced presenter and I help your audiences – large and small – get smarter about B2B digital marketing and social media, thanks to two decades in the trenches.
I’ve been a B2B marketer for 20 years, and most of that has been spent exploring the possibilities of the digital world to make communications better. I’m currently a B2B marketing technology exec, and have worked with Fortune 100 brands, non-profits, and businesses of all kinds to develop smart digital strategy, execute on outstanding programs with content marketing and social media, and build strong measurement programs to prove the results.
I’m a published author, a seasoned keynote speaker, and a freelance writer when I’m not doing my day job. You can read more about me here.
It’s hard for us to break the habit that content should be about our brand or our products all the time, but the opposite is actually true. Here’s the three buckets I use to divvy up my B2B content strategy.
Content is NOT just the blog, or that ebook you wrote, or the stuff you post on social networks. It’s so much more than that. Think bigger.
Stop worshipping every vapid, regurgitated set of thoughts that comes out of the mouth of so called “thought leaders” and lead your own damned thinking.