The official “work” version of me is below if that’s what you’re interested in. But are any of us really just our jobs?
Deep down, I’m a communicator. I like words, and I like using words to tell stories, to express feelings, to explain and explore the world around me, and to help others articulate what they’re thinking. Words are one of the most powerful tools we have, and I’m a steward of using them often, well, and wisely. I’m in love with what makes B2B companies tick, and how to make them shine.
I’m also a mom of a 10-year old daughter, a pit bull rescue advocate, a hunter/jumper equestrian and an enthusiast of all things geeky, nerdy, and dorky. I’m an INFP, heavy on the F and yes I’m really an “I” (good luck finding me for the day or two after a big event). I’m a true believer in the value and power of emotional intelligence and think we’d all be better served to talk about and through feelings more, not less, even in professional situations. This phase of my body of work and writing is going to center around that as a key theme.
I’ve been a B2B marketing and sales professional for 20+ years. I’ve written books. I’ve raised money for nonprofits. I was a music performance major in college so I can count to 4 over and over again with a great deal of accuracy. I write because I can’t not write. I love my job but I’m not defined by it. I’m a bit of an old soul and a sensitive one. I laugh loudly, speak my mind, and constantly question “why”.
I’d love to know you better, too. Go ahead and click on those social network icons at the top and let’s get to know one another.
Amber is the Senior Director, Industry Leadership for Hootsuite, where she leads a global team of subject matter experts in digital strategy for marketing, sales, customer experience and employee advocacy. She’s a dynamic sales and marketing leader with over 20 years of experience in digital transformation, marketing strategy, and social media.
Her professional expertise spans nonprofit management, marketing and communications strategy, professional services, and enterprise technology. She’s successfully run multimillion-dollar fundraising campaigns, built and led global marketing teams, and launched and grown international brands. Most recently, she served as the SVP of global marketing for social analytics platform Sysomos, and also previously served as the VP Social Strategy for Salesforce.com.
An early digital adopter, Amber has built and led content and community teams, designed industry-leading digital strategies, and has worked with start-ups through Fortune 500 companies – including L’Oreal, American Express, AMD, Dell, Avaya, CDW, Disney, Kraft Foods and Coca-Cola – as well as their executives on designing and implementing digital strategies that drive true business results.
Amber is also the co-author of the best-selling social business book The Now Revolution. She delivers dozens of keynote speeches on digital transformation and marketing strategy at industry conferences and private events every year. For more information on Amber’s availability to speak at your event, visit her speaking page.