Do You Have
Strength of Voice?
Learn and refine the single most important thing you need to create distinction and authority online.
It’s important when you want to lift something heavy. Or run somewhere fast. Or endure something difficult.
It’s something we often wish we had more of, but we associate it with people and things that are more than we are. Bigger. Faster. More athletic. Smarter. More resilient. Better trained.
But strength is not something that is endowed. It’s something that is built. And that means you can have it, too.
Strength of Voice is a mark of distinction.
When it comes to carving out a place for yourself online, it’s easy to find yourself overwhelmed, discouraged, and convinced that you have to be the next internet sensation to even make a dent in the noisy, crowded online universe.
But that’s not the case.
Unlike the kind of brute strength it takes to lift heavy weights or run a marathon, Strength of Voice is a subtler art that is within reach of anyone that has something to say and the willingness to say it. In fact, Strength of Voice is the common thread among influencers, tastemakers, authority figures…and even the friends and family you trust most.
Best of all, it’s not about loudness. Or force. Or even the size of your audience. It’s about clarity.
Your Strength of Voice is closer than you think.
All of us have things we care about. We have beliefs and convictions, hopes and opinions and personal truths.
We also have things we know about. The domain of our expertise and authority we’ve picked up over the years in our respective careers, the insights and intelligence we’ve gleaned throughout our lives, experiences, and relationships.
Those two things – our beliefs and our knowledge – combined with:
The ability to put them into words and actions
The courage to share those words and actions with the world
The willingness to persist, to refine and to shape our understanding
creates a unique kind of power – the kind that can have a massive impact even in small settings or in quiet corners – that’s not only necessary to find footing in a crowded digital world, but gratifying, grounding and effective, in business or personal settings or both.