Amber Naslund | Smart Digital Marketing for B2B Companies

An Experiment to Find My Creative Spark Again

I’ve needed a creative kick for a while now. So I’m going to take a few small-ish but specific actions to try to get my focus back where it belongs, and to stop chasing the ghosts of my past self.

What Employee Advocacy Really Means

by Amber Naslund | 4 comments

Employee advocacy is hot among marketers these days, but it’s far from just a marketing tactic. Successful employee advocacy demands much, much more.

Remarkable Content Marketing Inspiration from a Highlighter Ad

by Amber Naslund | 0 comments

The image at the top of this post is a sample from one of the best advertising campaigns I’ve seen in recent memory. It’s from Stabilo, a company who makes highlighters (pen junkies like me are already really familiar) and produced by DDB out of Germany....

The 3 Types of Great B2B Content Marketing

by Amber Naslund | 2 comments

It’s hard for us to break the habit that content should be about our brand or our products all the time, but the opposite is actually true. Here’s the three buckets I use to divvy up my B2B content strategy.

Why Your Definition Of Content Is Too Narrow

by Amber Naslund | 4 comments

Content is NOT just the blog, or that ebook you wrote, or the stuff you post on social networks. It’s so much more than that. Think bigger.

The Messiness of Self-Perception and Expectations

by Amber Naslund | 5 comments

I can probably count on one hand the number of times I’ve been called “pretty”. I’ve been called beautiful a few times, even “hot” once or twice, much to my astonishment. But pretty isn’t something I’ve much associated with myself and it’s not a word I’ve heard...