I’ve needed a creative kick for a while now. So I’m going to take a few small-ish but specific actions to try to get my focus back where it belongs, and to stop chasing the ghosts of my past self.
Employee advocacy is hot among marketers these days, but it’s far from just a marketing tactic. Successful employee advocacy demands much, much more.
It’s hard for us to break the habit that content should be about our brand or our products all the time, but the opposite is actually true. Here’s the three buckets I use to divvy up my B2B content strategy.
Content is NOT just the blog, or that ebook you wrote, or the stuff you post on social networks. It’s so much more than that. Think bigger.
Stop worshipping every vapid, regurgitated set of thoughts that comes out of the mouth of so called “thought leaders” and lead your own damned thinking.
I’ve hated my writing for a while. Over time it was sucking the soul from me, so I walked away for a while. Now I think I’ve figured out what was missing, how to fix it, and what’s next.
After 9 years of writing about digital marketing and social media on my blog, I’m passing the baton to the brilliant minds of our industry and exploring a new path.
Finding your digital comfort zone isn’t always easy. Luckily, I’ve got a quick-read ebook that will help you navigate your personal and professional balance in the online world.