Employee advocacy is hot among marketers these days, but it’s far from just a marketing tactic. Successful employee advocacy demands much, much more.
The image at the top of this post is a sample from one of the best advertising campaigns I've seen in recent memory. It's from Stabilo, a company who makes highlighters (pen junkies like me are already really familiar) and produced by DDB out of Germany. There's a...
It’s hard for us to break the habit that content should be about our brand or our products all the time, but the opposite is actually true. Here’s the three buckets I use to divvy up my B2B content strategy.
Content is NOT just the blog, or that ebook you wrote, or the stuff you post on social networks. It’s so much more than that. Think bigger.
Stop worshipping every vapid, regurgitated set of thoughts that comes out of the mouth of so called “thought leaders” and lead your own damned thinking.