It’s hard for us to break the habit that content should be about our brand or our products all the time, but the opposite is actually true. Here’s the three buckets I use to divvy up my B2B content strategy.
Content is NOT just the blog, or that ebook you wrote, or the stuff you post on social networks. It’s so much more than that. Think bigger.
Stop worshipping every vapid, regurgitated set of thoughts that comes out of the mouth of so called “thought leaders” and lead your own damned thinking.
I’ve hated my writing for a while. Over time it was sucking the soul from me, so I walked away for a while. Now I think I’ve figured out what was missing, how to fix it, and what’s next.
After 9 years of writing about digital marketing and social media on my blog, I’m passing the baton to the brilliant minds of our industry and exploring a new path.
Finding your digital comfort zone isn’t always easy. Luckily, I’ve got a quick-read ebook that will help you navigate your personal and professional balance in the online world.
There’s one sales approach that works above all in this age of digital information, when anyone can get more information on just about anything with a few mouse clicks. It’s pretty revolutionary.
My fellow digital marketing professionals and practitioners, it’s time for us to do better and stop insisting we’re the only ones with answers.