If you’re going to assert yourself as an expert in digital marketing, you better know the fundamentals of marketing first. Here are six things that ought to be at the top of your list.
The unprecedented nature of our current climate in America makes me not only believe it’s okay to sit with some discomfort in your social media feeds right now, but it’s essential. Here’s why I’m okay with politics in my stream.
I’m so excited to be joining social relationship platform Hootsuite as their Senior Director, Industry Leadership.
I believe that each of us has something unique and valuable to contribute to the world, but that it can only be heard if we find the clarity and the courage to express it in a way that encourages others to listen.
I’m looking for my next amazing role with a great company. Is it yours? I’ve got 20 years of marketing experience with over a decade in digital transformation, and I’m ready to come knock the cover off the ball for YOU.
Being the voice and face of a company is hard. Especially today. You’re always “on”, and brands and companies need many people within their organizations to serve – whether officially or unofficially – as part of the online voice of the brand, more today than ever before. So how can YOU be that person?
I got about six rejection letters this week from various publishers for my new book proposal. So after the initial gut punch, here’s what I’m sitting down and going through to process what’s not quite right about this proposal, in hopes that it’ll help YOU figure out how to muddle through when you’re getting more no than yes.
A friend asked me the other day how I decide what to share online, and what not to. He’d noticed that I started talking more and more about stuff outside of work and marketing: mental health, the dog rescue work I do, my personal experiences and values and beliefs. So here’s a bit about why I’ve chosen to be open and honest online, and what that experience has been like.